Bayesian Investor Blog

Ramblings of a somewhat libertarian stock market speculator

Social Mindscapes

Posted by Peter on November 2, 2006
Posted in: Book Reviews, The Human Mind.

Book review: Social Mindscapes: An Invitation to Cognitive Sociology by Eviatar Zerubavel
This book is a refreshing and concise collection of interesting tidbits about cultural aspects of human minds. He points out many cultural quirks in our thinking that I suspect many people unconsciously assume are universal beliefs. Sometimes it’s easy to see once you’re provoked to think about it why we should consider something to be a cultural quirk (e.g. putting jam and jelly into two distinct categories rather than one). With others, such as whether the differences between male and female genitalia justify classifying the equivalent parts differently for each sex, I’m almost suspicious enough of his report that western culture had a different answer a couple of centuries ago than it does today to tempt me to check some of his copious references. And there are a few places where his cultural norms seem odd (e.g. his claim that daylight savings time seems natural).
With only 113 pages of actual text, it’s a quick read that would be worth reading for the entertainment value alone, and has the added benefit of shaking up one’s preconceptions.

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